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AI has been an omnipresent theme over the past year, pushing boundaries and redefining several industries in a short space of time. An astounding number of over 24 billion visits were generated from September 2022 to August 2023 by just the top 50 AI tools, with an average monthly growth of 236.3 million visits. Out of this massive number, ChatGPT alone accounted for 14 billion traffic, covering a massive 60% of the traffic analyzed. This eye-opening statistic sets the tone for what lies ahead as we explore the intricate layers of the AI industry’s digital behavior.
Key takeaways
- The top 50 AI tools attracted over 24 billion visits between September 2022 and August 2023.
- ChatGPT led with 14 billion visits, making up over 60% of the analyzed traffic.
- The AI industry saw an average of 2 billion visits monthly over the past year, with a surge to 3.3 billion in the last 6 months.
- The 50 AI tools analyzed experienced a 10.7x growth rate, with an average monthly increase of 236.3 million visits.
- ChatGPT, Character AI, and Google Bard experienced net traffic growth of 1.8 billion, 463.4 million, and 68 million visits respectively.
- Craiyon, MidJourney, and Quillbot faced the largest traffic declines during the period.
- The US contributed 5.5 billion visits, equating to 22.62% of the total traffic, whereas European countries together accounted for 3.9 billion visits.
- AI chatbot tools were the most popular, garnering 19.1 billion visits.
- Over 63% of AI tool users accessed via mobile devices.
- Gender data reveals a disparity: 69.5% male users compared to 30.5% female users.
50 most visited AI tools over the last 12 months
AI industry: Traffic growth over the last 12 months
Over the last 12 months, the AI industry has been one of the most significant tech developments we’ve seen in a long time. During the starting month of our study, September 2022, the tools we analyzed generated 241.8 million visits.
As you can see in the graph, the total traffic of all 50 tools saw a 10.7x growth rate over the studied period.
But during the final month, August 2023, these tools generated a staggering 2.8 billion visits.
To put that into perspective, it’s a 2.6 billion traffic increase from the starting month to the ending month of our study.
This equals an average of 236.3M visit increase per month over the studied 12 months.
But where did it all start?
The jump really kicked off last November – when ChatGPT became the fastest-ever platform to reach 1 million users (in just 5 days).
After the initial boom, the hype kept on climbing all the way until May 2023 when monthly visits peaked at around 4.1 billion. That’s the first time we saw a pullback of 1.2 billion in the traffic of the industry.
The average traffic throughout the period was 2 billion per month.
But interestingly, if we only look at the last 6 months, the average traffic was 3.3 billion per month.
It’s been very rare for an emerging tech trend like AI to generate this much interest.
And even after the pullback and decline of 1.2 billion visits, interest is still huge – with the total industry interest hovering at around 10.7x growth from the previous year.
To put this into perspective, VCs and investors could have picked almost any of the larger horses in the AI race and safely made a 3-10x, in just one year (assuming interest reflects in finances and user base).
Top 10 AI traffic gainers: Net growth analysis
1. ChatGPT (Net Growth: 1.8B Visits)
2. Character AI (Net Growth: 463.4M Visits)
3. Google Bard (Net Growth: 68M Visits)
4. Janitor AI (Net Growth: 48.8M visits)
5. Perplexity AI (Net Growth: 25.3M Visits)
6. Civitai (Net Growth: 23.3M Visits)
7. Leonardo AI (Net Growth: 17.5M Visits)
8. ElevenLabs (Net Growth: 15.9M Visits)
9. Capcut (Net Growth: 14.6M Visits)
10. Cutout.pro (Net Growth: 14M Visits)
Top 5 AI traffic losers: Net loss analysis
1. Craiyon (Net Loss: 15M Visits)
2. MidJourney (Net Loss: 8.66M Visits)
3. Quillbot (Net Loss: 5M Visits)
4. Jasper (Net Loss: 1.27M Visits)
5. Zyro (Net Loss: 1.09M Visits)
Top 20 countries with the most AI users
Top 50 AI tools by category
The graph is a representation of the AI tools in the industry. This distribution gives a glimpse into the areas of AI that are currently gaining traction.
Of the top 50 most visited AI tools, the “Image Generator” category is the biggest category with 14 tools.
Following this, the “AI Chatbot” category holds 8 tools, while “AI Writing Generator” has 7.
Both “Video Generator” and “Voice & Music” categories have 5 tools each.
The “Design” category features 4 tools, and there are 7 tools categorized under “Others.”
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